On the occasion of the release of the movie RAABTA on June the 9th and in the context of a special partnership, happn is implementing a special in-app activation.
Raabta is a modern-day story of two seemingly ordinary people who have the most extraordinary experience when they realize that they are connected through a past experience of unrequited love, passion, adventure and treachery.
The film which speaks of love & an unexplained soul connection, has partnered with happn, mobile dating app that recently launched in India and initially launched in Paris ‘the city of love’ in early 2014.
This happn, T-Series and Maddock Entertainment produced romantic drama – starring Sushant Singh Rajput and Kriti Sanon directed by Dinesh Vijan – partnership formed naturally since the mission of the app is to help people discover those they’ve crossed paths with in real life. Find again the people you’ve crossed paths with isn’t it the story of RAABTA, ‘uniting two souls’? which is the tag line for the film.
In other words, Shiv and Saira (the lead characters of the movie) could have met through happn!
Through an in-app activation, happn users would come across the profile of both Saira and Shiv– played by Kriti Sanon and Sushant Singh Rajput – in their personal timeline and will only have to ‘Like’ their profile to take a chance to meet the cast and win tickets (80 in total) to catch the movie in a theatre near them, anywhere in India.
Talking about the tie up Bhushan Kumar, producer T-Series, says, “It was important for us to tie up with like minded people and a subject which is close to the film’s concept. Happn is one such brand who will help us spread our film. The plan we have finalized on will ensure wider reach and right marketing backing for Raabta. As the film says Everything is connected, the brand team will help us spread the message across.” Says director Dinesh Vijan “sometimes you meet someone and you’re not sure why you connect with them, this is a raabta- an unexplainable connection. Happn is all about replicating the serendipity of real life, and that ties in beautifully with our film.”
The producers agree that just like their tag line ‘everything is connected’ both the teams just connected and this have been a happy association.
“happn started from the premise that we encounter dozens of people every day in real life, especially in large cities, without actually meeting or getting to know them. We created happn to act as a facilitator and to help its users to interact with those that already share a part of their world, offering the very first mobile dating experience hyper localized in real-time. On the street, at work, at a party… it could be anywhere. happn puts real life experiences first and favors everyday coincidences. In such a context, our partnership with RAABTA just stood out as an evidence after reading the story! Shiv and Saira, lead characters of the movie, could have met on happn and the movie perfectly illustrates our mission.” Says Didier Rappaport, happn CEO & Co-Founder.
happn is the first mobile dating app to use real-time geolocation to help you discover people you’ve crossed paths with in real life. Every time you cross paths with another Happn user, his or her profile appears on your app. The app currently has amassed 30 million users across 32 countries and 4 continents. The app is available to download for free via the App Store, Play Store and Windows Store.
Visit www.happn.com for more information. #MakeItHappn