SonyLIV releases the music video of ‘Aadat Che Tu’ to accompany its Gujarati rom-com web series, Kacho Papad, Pako Papad!

~ Composed by Sukumar Dutta, the soulful melody marks the launch of the first ever dedicated music video for a Gujarati web series ~

After announcing India’s first ever Gujarati rom-com web series, SonyLIV has rolled out a romantic music video for its original web series ‘Kacho Papad Pako Papad’. The announcement marks the debut of a dedicated music video that has been launched for a Gujarati web show.

Titled ‘Aadat Che Tu’, the music video captivates listeners with its poignant lyrics written by lyricist Bharat Kumar Joshi, which is well complemented by the soulful melody composed by renowned music director Sukumar Dutta.

‘Aadat Che Tu’ is an expression of the protagonist Vipul’s endless love for Sanjana, his romantic interest on Kacho Papad, Pako Papad. The video produced by Hasmukh Gandhi perfectly captures the underlying essence of love.

SonyLIV offers an extensive library of diverse and high-quality original content offerings. With the roll-out of captivating videos and songs such as ‘Aadat Che Tu’, it is creating a deeper connect with its audience and enhancing their engagement with its web series, besides pioneering some new initiatives..

For a glimpse of this music video, visit: //bit.ly/2rrpRpq

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Uday Sodhi, EVP and Head – Digital Business, SonyLIV

“Our web series ‘Kacho Papad, Pako Papad’, has received a phenomenal response from our Gujarati-speaking audiences. Just like Bollywood films create a deeper impact and connect with cinema lovers through songs and music albums, our endeavour is to enhance the popularity of our premium original content and engage our viewers through vibrant music videos. Music videos for original, regional content is a first in the industry and as the digital platform of Sony Pictures Networks India, we are delighted to pioneer this initiative.”

Sukumar Dutta, music composer

“I have composed songs in several languages earlier, this is the first time I have composed a song in Gujarati. It was a wonderful experience which allowed me to experiment with various musical nuances and arrangements to create something beautiful. I am confident it will be a hit with the Gujarati audiences. I want to thank SonyLIV for giving me this brilliant opportunity.” 

About SonyLIV:

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 30 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions. 

About Sony Pictures Networks India (SPN) 

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.

Sony Pictures Networks India is in its 22nd year of operations in India.

 

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