AIMC announces 8th edition of ‘We Care’ Film Festival

AIMC announces 8th edition of ‘We Care’ Film Festival

Festival seeks to help the differently abled live a life of dignity and independence 

Apeejay Institute of Mass Communication (AIMC) to hold its annual ‘We Care’ film festival from 28th to 30th September 2016. The festival seeks to spotlight the skills of ‘Differently abled people’, their contributions to society and acknowledge them as ‘Specially abled people’.

we-care-film-festival-2016The festival is being organized in association with the internationally recognized NGO “Brotherhood” and with the support of UNESCO, National Trust, and UN Information Centre. A photography & painting exhibition is also being organized on the same theme.

The various national and international films being screened are ‘Feet in the Sand (India)‘, ‘Elsewhere (Italy)’, ‘The Blind of the Cathedral (Lebanon) ‘, ‘Turning A Page (Trinidad & Tobago)’, ‘Make Me Louder (United Kingdom) and many more.

Special guests expected at the event are; Ms. Deepa Malik, Sliver Medalist, Rio Paralympics, RJ Yuvi, Radio City  2016, Mr. Naveen Kumar, Group Editor, Crime & Investigation at Zee media Network Ltd., Mr. Rajesh Badal, Executive Director, Rajyasabha TV and Ms. Peenaz Tyagi, News Anchor, News Nation Channel and other senior officials of Ministry of Social Justice and Empowerment amongst others.

Talking about her struggle, Deepa Malik, the first Indian woman to win a medal in 2016 Summer Paralympic in a previous edition of We Care Film Festival, said, ‘‘I have been able to conquer all odds because ‘people like us’ have been accepted, appreciated, supported, and encouraged in the society. I use the term ‘people like us’ because I am the proud ambassador of my struggle which ultimately made me the achiever I am today.’’

Speaking about the festival, Mr. Satish Kapoor of ‘Brotherhood’ said “the gold and other medals won by the Indian Paralympic team at Rio showcases the contributions of the specially abled people”

‘We Care’ Film Festival is our ongoing endeavor to address the wrong imagery surrounding them. They can learn to lead a normal life if they have effective access to services like early identification, intervention, education, vocational training and employment opportunities.”

According to Prof. Ashok Ogra, Director of Apeejay Institute of Mass Communication , “AIMC is proud to be associated with this festival. Since its inception at AIMC, we have been seeing increasingly widespread participation from students of various schools and Universities across NCR.”

About the Apeejay Institute of Mass Communication (AIMC):  AIMC is a part of the Apeejay Education Society that runs 13 schools and 16 institutes of higher learning across the country. The Apeejay institutions of higher learning  aim to impart quality professional education to develop world-class competencies in the field of Architecture, Design, Fine Arts, Engineering, Information Technology, Management, Mass Communication and several other disciplines. The focus is on imparting job-oriented education of global dimension, through the use of latest course design and teaching-learning strategies, in tune with industry requirements.

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