Viacom18, one of India’s fastest growing media and entertainment companies, launched its digital VOD platform VOOT, today. VOOT will be an advertising led VOD platform and will be available for free on iOS, Android and web.
In a major move aimed at curating the largest repository of kids’ characters in the Indian OTT space, VOOT will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon.In another first for an Indian OTT player, VOOT has launched with the largest repository of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama. Bollywood actors Gulshan Grover, Baba Sehgal, Alok Nath and a host of celebrity scriptwriters and directors will be front-lining these shows. Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on VOOT.
Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over400 million internet users and 200 million+smart phone usersspending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.”
VOOT’s target audience strategy is in line with Viacom18’s larger strategy – it is a one stop destination for tots to adults. And this is where VOOT brings its unique proposition. Explaining further, Sudhanshu Vats, Group CEO, Viacom18,added, “With Kids’ content and our entire VOOT Originals line-up, the focus was to get people addicted to happiness. Through our content strategy, that is what we have held true. Our television channels also provide a very robust content bank that we will build upon, for the digital consumers. VOOT will be Viacom18’s singular gateway to quality and differentiated content, in the digital medium.”